Does brand love really exist? (ALB Presents)

Brand love: fact or fiction, VR World provides experiential marketing and technology inspiration, & why brands should watch the beauty industry [...]

Designing great brand activations (ALB Presents)

Sonos’ unforgettable David Bowie-themed brand activation, immersive experiences using 360 video, & why you're getting personalization wrong [...]

What’s the point of British Airways?

It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways [...]

Should brands be afraid of risks? Why failing is okay.

McDonald’s took a risk with their recent 'dead dad' ad. Unfortunately for them, it didn’t pay off. The public reaction and negative backlash to the ad [...]

Where does the snap election leave brand campaigns?

There’s no other way of putting it - the snap election is a massive issue for brands. With just over seven weeks until election day, approved brand activity [...]

Look beyond the liquid. How to build a beer brand?

Within a category of around 11,000 breweries in the UK, it’s no easy task to launch a beer brand. Craft brands have for too long been inward facing. This is why [...]

Does your business have a purposeful culture?

This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided [...]

Are you ready for the rise in Retail Price Index (RPI)?

Are you ready for the rise in RPI? This year, prices are going to rise across the board. Many brands are no longer able to hold the price of products due to the [...]

Love lost for Valentines? Our pick of the best campaigns

It’s that time of year again. Love it or hate it, you can’t escape it – Valentines Day. Every year, brands up their game and try to outwit [...]

Is cocktail culture moving from the on-trade to the off-trade?

If buying a perfectly mixed bottled cocktail to drink at home wasn’t an option before, it certainly is now. Despite bland attempts over previous years, there has been [...]

Does speed deliver sustainable start-up brands?

We live in a world where everyone wants everything tomorrow. Many start-up brands think incubator sessions and hackathons are designed to get [...]

Analogue: dead or alive? The future for white goods

CES 2017 has shown us we are at a tipping point in tech. The global smart home market is booming and expected to reach $100bn by 2018. As it stands [...]
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