The best brands are the most human. The others fall behind.

Despite all of our differences, there is no doubt that at our core we all have something in common. We are human beings. As Aristotle once said, we are “political  [...]

Why the government shutdown was all about brand loyalty

Finally, after a record-setting 35 days, the government shutdown came to a conclusion last Friday. For 5 weeks, furloughed federal workers felt immense pressure [...]

Here’s why you shouldn’t confuse Gen Z with millennials

  Often dubbed the “post-millennials” and “iGeneration”, Gen Z is now the largest generation of consumers – ever – with spending power that’s far more impactful [...]

What championship teams teach us about brand strategy

Each year, the sports world has a stronghold on fandom that even the most popular brands only dream of. And teams’ emotionally-charged stories only add to their allure. [...]

How to champion change and leverage social stances in 2019

In this time of tribes, neutral is no longer an option. Over the past few years in particular, a number of social and political issues have become elephants trumpeting around [...]

Where marketing strategy meets design (ALB Presents)

Key takeaways: A siloed marketing strategy is no longer viable. To stay competitive, agencies need to embrace a place where marketing “strategy [...]

Using identity design to drive differentiation for cannabis

The legalization of marijuana throughout select states in the U.S. and in various spots around the world has created a retail scenario much like that of other “sin” industries, [...]

The psychology of workplace design and productivity

If you’ve been lucky enough to stroll through Facebook’s Menlo Park campus or Google’s headquarters in Mountain View, CA, you know that each seems [...]

Influencer marketing is about more than brands may think

Even as a millennial, I think that the idea of an “influencer” is odd. I myself am not one of these select few, but I do speak as someone who knows [...]

How new brands can survive the sharing economy

Somewhere, as you read this, there’s a millennial entrepreneur who’s referring to their lightbulb idea as “the Uber of the X, Y, or Z industry.” And while these disruptive, [...]

Brand experiences illustrate the meaningful side of beauty

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. [...]

Breathing new life into legacy brands (ALB Presents)

Why legacy brands are using experiences to breathe new life into their marketing strategies, using retreats as next-gen experiential, [...]
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