The psychology of workplace design and productivity
If you’ve been lucky enough to stroll through Facebook’s Menlo Park campus or Google’s headquarters in Mountain View, CA, you know that each seems
[...]
Influencer marketing is about more than brands may think
Even as a millennial, I think that the idea of an “influencer” is odd. I myself am not one of these select few, but I do speak as someone who knows
[...]
How new brands can survive the sharing economy
Somewhere, as you read this, there’s a millennial entrepreneur who’s referring to their lightbulb idea as “the Uber of the X, Y, or Z industry.” And while these disruptive,
[...]
Brand experiences illustrate the meaningful side of beauty
In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness.
[...]
Breathing new life into legacy brands (ALB Presents)
Why legacy brands are using experiences to breathe new life into their marketing strategies, using retreats as next-gen experiential,
[...]
Pop-up shops that think beyond the storefront
It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true
[...]
3 big marketing problems that a pop-up might solve
Each year, brands are allotting more of their marketing budgets toward brand activation. In fact, a study recently found that “a growing number of marketers expect to allocate
[...]
5 head-turning activation ideas for beauty brands
The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction
[...]
How brands can benefit from controversy (ALB Presents)
How weighing in on controversial topics can benefit brands, continued proof that the human touch matters in purchasing decisions, and how technology keeps shaping
[...]
Why eCommerce needs experiential to thrive
“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers
[...]
Birds of a Feather: LA Food Bank Service Project
L.A. Food Bank Community Service Project The team at A Little Bird is committed to giving back to our community. Through our Birds of a Feather community service program,
[...]
Staying relevant through conversational marketing
Why conversational marketing is the key to relevant brand messaging, the benefits of being "real" and incentivizing influencers to attend your brand events
[...]
