Preserving brand control online (ALB Presents)

How to preserve the brand experience in the online world, creative and resourceful marketing strategies, and statistics that explain Millennial purchasing behavior   [...]

Why brand activation is the future of fashion

Fashion is a visually-rich, creative space that is a key component in how individuals illustrate their identity to the world. Embracing an experiential philosophy [...]

Live brand events are replacing sponsorships (ALB Presents)

Viacom and other top companies are taking brand activation to a new level, why global brands are acquiring startups, & enlightened companies see a surge in growth [...]

Marketing beauty to middle-aged women

Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate [...]

The science behind emotion in marketing (ALB Presents)

Why using emotion in marketing is a science rather than an art, the limits of looking to demographics for strategy, and why you need to partner with influencers. [...]

Look beyond the liquid. How to build a beer brand?

Within a category of around 11,000 breweries in the UK, it’s no easy task to launch a beer brand. Craft brands have for too long been inward facing. This is why [...]

Purpose-Driven Brands Grow Faster (ALB Presents)

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. [...]

Campaigns that put consumers first

People don’t want to be treated like consumers - they want to be treated like people. In our Millennial-led culture, individuals want to be seen as unique. [...]

Why brand awareness is a long game

Modern consumers expect more of the companies they buy from; more transparency, more authenticity, and more value. They want to have a relationship with a brand.  [...]

How to measure a brand experience (ALB Presents)

The best ways to measure a live brand experience, why storefront retail is not dead, & how a company's social mission can result in brand growth [...]

Marketing wins, losses, and the virtues of bold campaigns

Embracing creativity and designing bold marketing campaigns can end in rewards or regret. However, in a world of marketing saturation, companies should honor [...]

Experience retail for automotive (ALB Presents)

How the automotive industry is embracing experiential retail, the best way to measure a brand activation, & the World Cup's sponsorship woes [...]

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.