5 head-turning activation ideas for beauty brands

The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction [...]

How brands can benefit from controversy

How weighing in on controversial topics can benefit brands, continued proof that the human touch matters in purchasing decisions, and how technology keeps shaping [...]

Why eCommerce needs experiential to thrive

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers [...]

LA Food Bank Community Service

L.A. Food Bank Community Service Project   The team at A Little Bird is committed to giving back to our community. Through our Birds of a Feather community service program,  [...]

Conversational marketing is key

Why conversational marketing is the key to relevant brand messaging, the benefits of being "real" and incentivizing influencers to attend your brand events  [...]

3 ways tech brands insert experiential into the UX

Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential has become a part [...]

How soft drink brands can reach healthy consumers

When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet.  Needless to say, this does not bode well [...]

Rethinking gender-based marketing

How gender-based marketing campaigns can miss the mark, why brands need to remember Gen Z, and why beauty brands are succeeding with  [...]

Experiential can boost signups for subscription brands

For the past 5 years, subscription-based services have grown 100% - every single year. This includes delivery services like Birchbox and Amazon Subscribe & Save,  [...]

Experiential enlightenment for startups

For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing [...]

Pop-ups are driving engagement and sales

Why brands are using pop-ups to gain traction and drive sales, how to merge the physical and digital for an optimal UX, and reaching millennials via their wallets [...]

How emerging CPG brands can win over influencers

Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated [...]

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