Authenticity in inclusive marketing

How to design an inclusive marketing campaign, taking social media promotion off-line, and driving face-to-face word-of-mouth conversations among consumers [...]

Growing by creating experiences

How brands can drive growth through experience marketing, the enduring power of celebrity endorsements, and why brands should look to the World Cup [...]

Gamification of experiential for adult beverage brands

Historically, experiential marketing has served as the unsung hero for many brands' success. For decades, brands have believed implicitly in the power of "try-before-you-buy" [...]

Improving engagement with transparency

Why vulnerability in a brand story can trump "professionalism," gender inclusivity in cosmetics, and how beer brands are combating shrinking sales [...]

Experiences transform perception

Using experiences to change the way people see a brand, the consumer engagement wisdom of beauty brands, and how newly-legal cannabis [...]

Preserving brand control online

How to preserve the brand experience in the online world, creative and resourceful marketing strategies, and statistics that explain Millennial purchasing behavior   [...]

Why brand activation is the future of fashion

Fashion is a visually-rich, creative space that is a key component in how individuals illustrate their identity to the world. Embracing an experiential philosophy [...]

Live brand events are replacing sponsorships

Viacom and other top companies are taking brand activation to a new level, why global brands are acquiring startups, & enlightened companies see a surge in growth [...]

Marketing beauty to middle-aged women

Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate [...]

Explaining emotion in marketing

Why using emotion in marketing is a science rather than an art, the limits of looking to demographics for strategy, and why you need to partner with influencers. [...]

Look beyond the liquid. How to build a beer brand?

Within a category of around 11,000 breweries in the UK, it’s no easy task to launch a beer brand. Craft brands have for too long been inward facing. This is why [...]

Purpose-Driven Brands Grow Faster

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. [...]

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