Improving engagement with transparency

Why vulnerability in a brand story can trump "professionalism," gender inclusivity in cosmetics, and how beer brands are combating shrinking sales [...]

Experiences transform perception

Using experiences to change the way people see a brand, the consumer engagement wisdom of beauty brands, and how newly-legal cannabis [...]

Preserving brand control online

How to preserve the brand experience in the online world, creative and resourceful marketing strategies, and statistics that explain Millennial purchasing behavior   [...]

Why brand activation is the future of fashion

Fashion is a visually-rich, creative space that is a key component in how individuals illustrate their identity to the world. Embracing an experiential philosophy [...]

Live brand events are replacing sponsorships

Viacom and other top companies are taking brand activation to a new level, why global brands are acquiring startups, & enlightened companies see a surge in growth [...]

Marketing beauty to middle-aged women

Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate [...]

Explaining emotion in marketing

Why using emotion in marketing is a science rather than an art, the limits of looking to demographics for strategy, and why you need to partner with influencers. [...]

Look beyond the liquid. How to build a beer brand?

Within a category of around 11,000 breweries in the UK, it’s no easy task to launch a beer brand. Craft brands have for too long been inward facing. This is why [...]

Purpose-Driven Brands Grow Faster

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. [...]

Campaigns that put consumers first

People don’t want to be treated like consumers - they want to be treated like people. In our Millennial-led culture, individuals want to be seen as unique. [...]

Why brand awareness is a long game

Modern consumers expect more of the companies they buy from; more transparency, more authenticity, and more value. They want to have a relationship with a brand.  [...]

How to measure a brand experience

The best ways to measure a live brand experience, why storefront retail is not dead, & how a company's social mission can result in brand growth [...]

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