5 head-turning activation ideas for beauty brands

The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction [...]

How brands can benefit from controversy

How weighing in on controversial topics can benefit brands, continued proof that the human touch matters in purchasing decisions, and how technology keeps shaping [...]

Why eCommerce needs experiential to thrive

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers [...]

LA Food Bank Community Service

L.A. Food Bank Community Service Project   The team at A Little Bird is committed to giving back to our community. Through our Birds of a Feather community service program,  [...]

Conversational marketing is key

Why conversational marketing is the key to relevant brand messaging, the benefits of being "real" and incentivizing influencers to attend your brand events  [...]

3 ways tech brands insert experiential into the UX

Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential has become a part [...]

How soft drink brands can reach healthy consumers

When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet.  Needless to say, this does not bode well [...]

Rethinking gender-based marketing

How gender-based marketing campaigns can miss the mark, why brands need to remember Gen Z, and why beauty brands are succeeding with  [...]

Experiential can boost signups for subscription brands

For the past 5 years, subscription-based services have grown 100% - every single year. This includes delivery services like Birchbox and Amazon Subscribe & Save,  [...]

Experiential enlightenment for startups

For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing [...]

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