London Coffee Festival: Trends or here to stay?

A month after the new McDonalds ad took a swipe at pretentious coffee culture; we sent our resident axe whittling, hipster, designer and coffee enthusiast, [...]

Pepsi: When does ‘Challenger’ go too far?

Challenger mindset. Thinking outside the box, executing a bold positioning and provoking conversation. Being offensive, however, is a label no brand [...]

Meet "Re-con Man": Recasting masculinity

Never have people been less sure of what it is that makes a man. New shifts are placing men in uncharted territory. Rather than wallowing [...]

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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


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  • For spelling out benefits and
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